AI strategy for mid-market companies: a playbook

Admin·Jan 22, 2026·6 min read

Mid-market companies are caught in a squeeze. Enterprise players have budgets for AI research. Startups have speed. Mid-market has neither — and is being asked to produce an 'AI strategy' by their board.

The good news: most mid-market AI wins don't require novel research. They require disciplined execution on three or four well-chosen bets. This post lays out the playbook.

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